Market Grind
Market Grind was an email newsletter for StocksToTrade that I had the honor of designing. The below screenshots show a little bit of my process. Sometimes the writers or client can end up changing the name of a product or brand someway through. In this case, the name changed a couple times. The original name was Breakfast Wrap, and then they changed the name to Morning Grind. The final name for the newsletter landed on Market Grind. I explored different logo concepts loosely related to the 'early market' target that they were going for, and the logo evolved through the name changes.
The final logo that was approved was the coffee bean/arrow concept. We wanted to create a simple logo that would be easily used across multiple applications, even though it will primarily be used as an email mast head.
