This project was a Call to Action project where the idea was to pick a social cause that we were passionate about and in this instance it was the extinction of several species. So for this project I did research into different approaches that these associations were making to get people interested and I figured out that they were being too light on the subject. To really draw someones attention to a matter so pressing like a species extinction you have to make something dramatic and shocking. I couldn't think of anything more dramatic than cutting an animals head off so that is what I did. I did illustrations instead of photographs because I thought that would be a little too much. The noose being something that people use to kill themselves is a metaphor. I wanted people to feel responsible and to have an emotional response to this. Everything else such as the type and identity is very straight forward and minimal.

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